By putting sugar shakers filled with sugar cubes on tables in cafés, bars and restaurants, we confront people with the issue of Alzheimer's. When people turn the shaker upside down to use it, they see the Alzheimer's Society sticker on the bottom.

TV stations, print magazines and bars across Germany became partner of the Alzheimer's Society Berlin/Germany. Press releases show that these partner already raise awareness to Alzheimer's disease all over Germany.