Cannes Lions
SUITCASE
JWT SHANGHAI, Shanghai / SAMSONITE / 2014
Overview
Entries
Credits
Overview
Description
Designed for kids-Sammies luggage from Samsonite is tough, durable, and designed to protect what’s inside.
With the interior fixtures of the bag likened to a vehicle seat belt, a toy is shown safely strapped in and ready for its journey. ?By using what kids care about the most, we are able to demonstrate the protective features of the bag from a new perspective.
Execution
Designed for kids-Sammies luggage from Samsonite is tough, durable, and designed to protect what’s inside.
With the interior fixtures of the bag likened to a vehicle seat belt, a toy is shown safely strapped in and ready for its journey. ?By using what kids care about the most, we are able to demonstrate the protective features of the bag from a new perspective.
Similar Campaigns
12 items
