In a really different and fun way we were able to reach more than 10.000 people with "direct" consisting of Hawiian Tropic Sheer Touch Summer Cloud sachet to create awareness on the importance of protecting your skin from sun radiation and the right way to apply sunblock even if during cloudy days.

More than 10.000 people in the Cental Pacific Coast witnessed an unique and extraordinary “meteorological event” that resonated in social and digital media, to finally received national television coverage. Those present were part of an experience that they are not likely to forget