Over Christmas, Air New Zealand wanted to build brand fame and foster pride among New Zealanders, both at home and abroad. Problem is, Christmas advertising has become dominated by bigger brands with bigger budgets, all shouting for attention. We needed to cut through the noise with something special.

Partnering with multi-Platinum artist Ronan Keating and young kiwi Julian Dennison (Hunt For The Wilderpeople), we reworked the iconic Christmas carol Winter Wonderland, and turned it into Summer Wonderland - a carol that the warmer half of the world could rally behind.

But Summer Wonderland wasn’t just a song. It was a musically-led tourism campaign, designed to get people dreaming of a summer Down Under.

We launched our hero film on Air New Zealand's social channels on December 1 - the first day of winter in the Northern Hemisphere, and the first day of Summer in the Southern Hemisphere.

A video documenting the making of the song was released via Air New Zealand's social channels, and was subsequently released as a commercial track on digital streaming platforms as well as broadcast radio.