Cannes Lions
OGILVY BEIJING, Beijing / POND'S / 2009
Overview
Entries
Credits
Execution
On sunny days, many can be seen carrying umbrellas to shield themselves from the sun. As the piece was constructed from a piece of curved steal, the execution gave them an alternative while clearly showing the product benefit.
Outcome
Situated in a parking lot outside a popular cosmetics market in the middle of the summer’s hottest month, the piece caused quite a stir throughout the month. Hordes of giggling women gathered to take turns under the overhang to have their picture taken.
Similar Campaigns
12 items