Cannes Lions

SUN CREAM

OGILVY BEIJING, Beijing / POND'S / 2009

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Overview

Entries

Credits

OVERVIEW

Execution

On sunny days, many can be seen carrying umbrellas to shield themselves from the sun. As the piece was constructed from a piece of curved steal, the execution gave them an alternative while clearly showing the product benefit.

Outcome

Situated in a parking lot outside a popular cosmetics market in the middle of the summer’s hottest month, the piece caused quite a stir throughout the month. Hordes of giggling women gathered to take turns under the overhang to have their picture taken.

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