Brief: Sunburn Music Festival is Asia’s largest Electronic Dance Music festival. Every year thousands of people gather in Goa to dance to the tunes of the world’s biggest DJs. The task was to create a recognisable identity for these fans which they could wear proudly.

Idea: We created clear sticker tattoos; vests and shorts with the Sunburn logo punched in and distributed it to people. After wearing it for a few hours (or days), when the participants took them off, they would see the iconic Sunburn logo tattooed on their skin.

Results: Over 25,000 people got the Sunburn Music Festival logo tattooed on their skins, which they proudly displayed for weeks after the festival was over, in India and aroundthe world. An example of an inexpensive but creative idea which got the client mileage for months afterwards.