Our challenge was to develop a material that respected Sundown’s communication drivers, asserting that “everyone has their own Sun inside themselves, ready to shine”. Thinking on the diversity of destinations to which people could “take their own sun” (beach, countryside, city), the agency came to the following creative concept: “Take your Sun wherever you want with Sundown”. To materialize the transportation mode that “would take the consumers’ Sun” to their destination, we came to the Van-display, relevant due to the impact, as well as for representing the desire for fun and good expectations towards this season trips.

To J&J, the promotion was a success since the presentation of its draft. The client evaluation was based on creativity and also in terms of operational details such as number of shelves it was able to hold – equivalent to three conventional supermarket shelves – and inside illumination. At the promotion’s end, the numbers showed an increase of 40% in sales on the previous year, as well as increasing 4 points on market share. These results were possible due to the great interest aroused in the consumers of all ages: attracting children and awakening the adults’ curiosity.