Cannes Lions
SCHOLZ & FRIENDS, Berlin / GOERTZ & KRASS OPTIK / 2004
Overview
Entries
Credits
Execution
Advertisement for sunglasses inside car sunshades: this very direct method assures Krass a high degree of product attention in a simple yet striking way.
Outcome
The stickers were placed inside the sunshades of rental cars. The value for money invested can be considered most favourable on account of the low production costs. The sales of Krass-sunglasses increased noticebly.
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