In front of the entrance of the fair, our accomplices secretly attached a leaflet on the backs of people entering with the headline:“Glassing Music Skin. Sunglasses for immatures”.This turned people into the "media" showcasing the Glassing philosophy inside the fair.

During the three days of the fair, retailers found thousands of leaflets on people’s backs and they also have been victims of the joke.The irreverent style of Glassing created curiosity about the brand and retailers found on the leaflet’s backside all the contacts and the information about the new collection.Results:- 2,000 euros invested instead of 20,000 for an official stand.- 90,000 euros of orders received for the new collection in just 3 days.- Brand openings in 5 new foreign markets.