Cannes Lions

SUNLIGHT/DISHWASHER DETERGENTS

LOWE, Bangkok / UNILEVER / 2013

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Overview

Entries

Credits

OVERVIEW

Description

Develop a Campaign that is different from the rest in the category.

Execution

The Category is filled with campaigns showing grease, plates, and before/after executions.

In Order to be different, we used only typography to show the power of one drop.

Outcome

Too Soon to measure.

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2023, UNILEVER

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