Cannes Lions
SAATCHI & SAATCHI, New York / PROCTER & GAMBLE / 2003
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Description
A Sunny D bottle is resting between plates of a hydraulic press. It lowers, attempting to crush the bottle. The power of the sun resists the press’s force. Intensity builds, light escapes the bottle, erupting into a juice explosion. The power of the sun cannot be contained.
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