In August 2005 Sedal re-launched the whole range in Latin America,with brand new packaging. Women had to break several barriers to reach where they are today. It is time to leave pressures aside and start enjoying the good things life offers. We wanted to propose to women to stop thinking of their hair as the centre of their lives and make it part of it, enjoy it, live it. Life is full of beautiful moments which certainly ruffle up, both physically and emotionally, the brand’s proposal is to be an ally so that women feel free to enjoy those moments.