We partnered with Paul Reiser to develop content our target would enjoy and embedded brand insights organically inside the show to connect with, but never distract from the viewing experience. The shows can be viewed either as stand alone-episodes or as an entire series.

Season Two revolved around our lead character, Callie, (who was written around the Sunsilk Girl) as she juggled her life, love, friends, family and the quest for her first big break. Partnering with other key brands inside and outside the show also helped. Callie worked at Elle.com and worked towards pulling off their big event at New York’s Fashion Week and fashion retailer New York & Company outfitted the cast. Celebrity guest star and Fall Out Boy bassist, Pete Wentz, heightened the visibility of lovebites by joining the cast for two episodes to play a pivotal role in Callie’s life.

Lovebites received over 60 million views between TV, online, mobile audiences and 39 million PR impressions. Episodes made it into YouTube’s top 25 comedy shows. Lovebites held TBS viewers better than commercials and performed extraordinarily well for the brand scoring much higher than TV advertising norms with respect to positive active engagement.