The market entry of a multitude of private mineral water brands has created a highly saturated and competitive market environment, with an abundance of inexpensive but low-quality products. SUNTORY decided to conduct thorough investigations and testing to select a unique mineral water source. Once found, we built a new factory to bring natural water of the highest quality and purity to the market.

Our mission was to draw maximum attention to the remarkable story behind SUNTORY TENNENSUI and strong commitment to selecting a high-quality water source.

We wanted to shoot the beautiful snow mountains, but entry to the mountains is prohibited during the winter.

With a total budget of 50 million, it was difficult to reproduce all the Northern Alps in CG, and an inexpensive way to geometrically survey the shape of the mountains and acquire beautiful textures was required.

We crafted a website tracing the long journey of SUNTORY TENNENSUI’s formation in the majestic natural beauty of Japan’s Northern Alps.

We took more than 10,000 high-resolution aerial photos of the Northern Alps,

and photogrammetrically analyzed them to produce a 3D model of 100 km2 of the Northern Alps around the Glacier,

with a maximum ground sample distance of 10 centimeters.

These high-definition images create an otherworldly effect, despite being real-world images.

Using multiple 3D production platforms, we captured images of surfaces that wouldn't have been possible in a real-world space.

The video begins the moment the user visits the website,

and unfolds into a journey through majestic Northern Alps.

Each chapter of the video comprises a freely-navigable 3D space, and text detailing the secrets of the Northern Alps.

Users can transition seamlessly between each area at their own pace.

The video loops continuously as the narration unfolds and changes.

The market entry of a multitude of private mineral water brands has created a highly saturated and competitive market environment, with an abundance of inexpensive but low-quality products. SUNTORY decided to conduct thorough investigations and testing to select a unique mineral water source. Once found, we built a new factory to bring natural water of the highest quality and purity to the market.

To tell the story of Suntory's strong commitment to the source of its water and the grand story behind it in a way that would attract the attention of many, we wanted to shoot the beautiful snow mountains, but entry to the mountains is prohibited during winter.

Therefore, we took the bold approach of "scanning the entire Northern Japanese Alps with photogrammetry over a vast area," and succeeded in conveying overwhelming facts from realistic data.

To express the purity and quality, the strengths of SUNTORY TENNENSUI, we created 3D model of the entire Northern Japanese Alps by using photogrammetry.

We took more than 10,000 high-resolution aerial photos of the Northern Alps,

and photogrammetrically analyzed them to produce a 3D model of 100 km2 of the Northern Alps around the Glacier, with a maximum ground sample distance of 10 centimeters.

These high-definition images create an otherworldly effect, despite being real-world images.

Using multiple 3D production platforms, we captured images of surfaces that wouldn't have been possible in a real-world space.

The challenge was how to compress the massive volume of 3D CG data while maintaining the finest quality.

We could ultimately construct content that can be enjoyed stress-free, in high quality, across all devices.

Posts to SUNTORY’s Twitter account mentioned the content of more technological aspects such as WEBGL and photogrammetry.

This completely new experience that is a fusion of images and sites, built entirely in a virtual 3D space instantly went viral.

Total page views: 106,650

Data from Twitter Analytics:

・Impression: 9.997 million

・Likes/RT/ Replies: 23,538

・Clicks: 30,063

・Leads: 16,706

Brand engagement increased dramatically:

・User count: 2,64K→9.59K

・Tweets: 2.59K→14.5K

・Impression: 2.5M→27.9M

・Reach: 536K→17.2M

By conveying "SUNTORY TENNENSUI"'s strong commitment to selecting a high-quality water source bringing natural water of the highest quality and purity to the Japanese market and the epic beauty of the Northern Japanese Alps to our target audience,

we could make deep impression to people who think “all water is the same” and contribute to the brand image and accelerated consumer behavior.