Cannes Lions
DDB BRASIL, Sao Paulo / HENKEL / 2005
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Description
An unending loop showing a person riding a mechanical bull. After a while, a pack of Super Bonder appears.
Outcome
The clients targeted by this action appeared much more open to new negotiations at the beginning of this year. Besides this, the action resulted in a substantial strengthening of the relationship between the Henkel sales efforts and their main clients.
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