Cannes Lions
GREY NEW YORK, New York / NFL / 2016
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Data suggests that 9 months after a Super Bowl victory, winning teams’ cities see a rise in births. It’s a phenomenon we named Super Bowl Babies. For Super Bowl 50, we went across the country to find actual Super Bowl Babies from the last 50 years. We then brought this eclectic cast of characters together to create the Super Bowl Baby Choirs. We teamed them up with Seal, the expert on baby-making music, and re-wrote his classic love song, “Kiss From A Rose.” Shot in different locations across the country, the film culminates in one harmonious choir celebrating the Super Bowl nights when both history and families were made.
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