The NFL is the biggest professional sports league in America and top-grossing sports league in the world. However, in this world that’s fueled by culture-induced conversation, modern partnerships, athletes who are brands themselves, and evolving game rules, organizations like the NFL are turning towards a different playbook and utilizing the heart of the game to drive the future of their business. Despite the media frenzy surrounding the league we decided to shift the focus back to celebrating the game and the players (past, present and future) that make football, football. To do so, we recreated iconic sports moments, highlighted infamous personalities, and put a spotlight on those who are writing the future of the game. Doing this helped remind everyone why they love football and gave America’s favorite sport the celebration it deserved.

Orchestrating the filming of 47 players, spread out in 4 different cities, over 6 days meant that there would be no linear continuity in developing this story. The scenes at the very beginning and the very end of this film were shot on the first day, which meant that not only did the Director have to establish the environment in which to shoot but also manage the chaos of the stunts that had to be replicated in numerous locations on multiple days. From a director’s standpoint, the challenge was to ensure that the storyline remained intact, as well as incorporate each player into it harmoniously, at times with stunt doubles, while maintaining the emotion of each specific scene throughout the process.