Cannes Lions

SUPER DAD

DDB MUDRA GROUP, Mumbai / VOLKSWAGEN / 2013

Case Film

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Overview

Description

The film is about a little boy who sees the simple everyday things that his father does in a very different light. His father is fixing a lamp and the boy thinks he is a magician. A simple towel thrown over his father's shoulders becomes a cape. It is only when you see the father's car which is the powerful Polo GT TSI that you understand why the son thinks his father is a superhero.

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