Connecting with the city profiled audience who are successful in life, looking for that opportunity to break the shackles of routine work life, are interested in wild life, adventure and living their life without boundaries.

We gave this audience an opportunity to relocate from the concrete life to the real jungle to experience adventure, nature and wildlife by taking a driving seat with the Yeti through an experiential marketing program known as the Skoda Yeti Right of Way expedition. They traveled, test drove, explored, recorded, captured and discovered wild life within their inner self.

Yeti was successfully launched with this expedition selling 298 units in just 45 days.Yeti outsold competition 3.5 times with 1/4 the budget.Stark jump in segment market share from 0% to 1.6%.30% increase in dealership enquiries for the SUV.Radio amplified the expedition with 10,000 seconds of spots.63,877 Facebook fans for the expedition.TV viewership of 4.6 million perfectly psychoprofiled individuals.Expedition was affiliated with the National Geographic Channel aiding brand imagery and credibility.Skoda Yeti Right of Way calendar 2011-2012 gained huge popularity with 10,000 copies distributed.

Free press and magazine coverage worth 5 million.