Launch Super Glue Ultragel to a young target market

Glue Tube; the first upside down website. Everything from films to emails appear upside down.Even the emails you write are upside down.Web traffic was created through an ambient campaign in bars and an email campaign.This campaign took the 20 years super glue heritage of the man "stuck upside down" and brought it back to life using the latest modern technology creating a virtual product demonstration.

To accentuate the viral aspect of the operation, we used the technique of seeding, which consists of bringing in influencers, who have a strong presence on the web, to appeal to our target. Despite a very slim media investment, the videos are present on numerous blogs, with an impressive number of comments.There have been more than 80,000 unique visitors to the site.