Cannes Lions

SUPER LUBRICATOR

DDB BRASIL, Sao Paulo / HENKEL / 2006

Awards:

3 Shortlisted Cannes Lions
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Description

The piece shows a child on a playground. While the little girl swings back and forth, one can hear the noise made by the swing’s rusty chains. When a user clicks on “SOUND OFF”, the child goes on swinging, but the sound disappears, thus proving the efficiency of the Super Lub® lubricator.

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