When Avastin was put on the market for CRC, we knew “it is possible” to save lives and improve patients’ quality of life. This is a shared, universal goal.

This concept served as the title for a content-based campaign focused on showing the human side of doctors. A tribute to their day-to-day lives.

24 KOL that represent the whole community from different perspectives.

We created a public website where we published the short videos, photographs and editorial articles about each professional, periodically during a whole year. Through the Spanish Roche's Twitter account we spread all this content and presented the campaign to the mass media on a press conference and PPRR campaign aligned with it.

This campaign is focused on the Spanish Market

- More than 10500 views on YouTube

- About 6000 visits on our website

- 24 colorectal cancer KOLs

- x2 increase of Spain Roche Twitter account interactions

- More than 70 mentions on mass media