“Makeba” marked the launch of our agency's new department, which is an artistic platform that brings together artists from different disciplines to create vectors of curiosity. For this project, we brought together internationally renowned French designer Agnès b., who created original dresses for the shoot, The Perfect Storm, a Pantsula dance crew from Soweto (Johannesburg); renowned French street artist L'Atlas for the design of Jain’s sampler deck, as well as South African artists Karabo Poppy and the street artist R1. Each artist built a bridge that converged on this project, creating a unique piece of film art encouraging interactions. For JAIN's fans, this music video is also a way to discover her world, her beliefs, as well as different cultures and artistic expressions; in other words, what JAIN is all about.

The video was shot over three days in Johannesburg. It took about six weeks of post production to complete. It was launched on Facebook and YouTube.

The video got over 10 million views on Youtube (7 million in the first month) and won Music Video of The Year at Victoires de la Musique (French Grammys). The success of the video also contributed to Jain winning Artist of the Year that same night. After the video launched in Nov, Jain went on to make her US television debut in February 2017.