Dad commercial is part of a two-commercial campaign which, by resorting to humor, tells parents about the opportunity to give a nice present to their kids on Children's Day.The idea about this communication on this type of dates, comes from a strategy aimed at positioning Walmart as a great choice when they have the need to give the most varied presents; in this case placing Walmart at the very same level of large string toy. Thus, Walmart becomes the retail store offering the largest variety and the best prices for the occasion.