Cannes Lions

SUPER ULTRA DAYDREAMS

MORI, Tokyo / HONDA / 2014

Film

Overview

Entries

Credits

Overview

Description

For Honda's global branding, we created a film using motion graphics.

The film was revealed at the 43rd Tokyo Motor Show 2013 as a opening film for Honda.

Most of the achieves for the historic concept models are two dimensional images and illustrations, To make best use of those material, we designed a large amount of background graphics and carefully synchronized the images with the music frame by frame . We aimed to create a simple, yet a humorous and humane motion.

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