With more than 20 years, Chilli Beans has established as the largest chain specializing in eyewear and accessories in Latin America, with more than 800 points of sale in Brazil and in continents such as America, Asia and Europe.

Since 2013, it has broken paradigms of sales conventions and created “SUPERDOSE”:

A SHOW WITH MUSICAL ATTRACTIONS, PERFORMANCES, ENTERTAINMENT, LIFESTYLE AND A LOT OF STIMULUS FOR THE SALES TEAM.

In 2015, Chilli Beans revolutionized taking SUPERDOSE to a ship, holding the event in that format for 5 years, when the pandemic hit.

In 2020, it held the first online business convention and in 2021 it innovated by being the pioneer in holding a METAVERSE CONVENTION.

In the first half of 2022, with the return of face-to-face events, but with the impossibility of holding the event on a ship (due to Covid-19), it was necessary to create something disruptive on dry land.

With the theme "EVOLUTION", in 2022, Superdose provided a multisensory experience: we took SUPERDOSE to the Anhembi Convention Palace, in São Paulo/SP, bringing together 2500 people in a space with 36 thousand m² and with 4 halls used for parties and activations.

The stage was prepared to receive projections mapped with content according to the mood of the collections. All of this material was created in partnership with Chilli Beans, by VJ Spetto, one of those responsible for mapping the opening of the Rio de Janeiro 2016 Olympic Games.

During the more than 11 hours of the event, the launches of the most important collections of 2022 by Chilli Beans were announced.

THERE WERE APPROXIMATELY 12 ACTS THAT ALSO MIXED ACROBATIC AND CIRCUS PERFORMANCES WITH BIG NAME OF BRAZILIAN MUSIC, SUCH AS SINGER LUDMILA AND RAPPER GABRIEL O PENSADOR, SUPLA AND HEAVY BAILE.

Our focus is on valuing the Chilli Beans sales team!

The event brought together 2,500 people, including salespeople, managers, franchisees, influencers, the press and brand-loving guests. People from all regions of Brazil and abroad participated in the event to watch the real Chilli Beans launch show.

We worked with digital invitations by email and WhatsApp in the pre-event, in addition to creating a landing page for registration, confirmation of presence and submission of proof of vaccine against Covid-19. We also have a concierge for WhatsApp service.

The event also crowned the team's efforts with the Pimentas de Ouro Award. The Chilli Beans Oscar awarded the categories of Best store, Best street store, Best kiosk, Best supervisor, Best seller of the year.

The winners took the stage and were strongly applauded when receiving their trophies.

Guests were welcomed with the event's visual program and a brand trailer with a pop up store. Then, they went through an immersive corridor and arrived at the large Halls, where, in addition to a DJ and food service, they could enjoy the activations while waiting for the Superdose to start.

Activations:

- Story of Superdose/ a replica of a car from the Harry Potter movie in partnership with Warner/ Jurassic World Activation in partnership with Universal and activation of Transitions / Kodak Lens / Essilor, generating engagement with the public.

The event had special resources such as video mapping in the 12 acts of the event, Laser Show at the entrance of the singer SUPLA, 16 artists including dancers and acrobats, choreographies with the famous funk dance from Rio de Janeiro with the Heavy Baile and lots of music with big names like Ludmila, Supla, Queen Cover

We solved the event's proposal by transferring it to a place on land, where we could reach a larger audience and contemplate more guests and participants to include more people in a relaxed and engaging action.

Once again, Chilli Beans provided its employees and guests with much more than just a convention.

UNITING ENTERTAINMENT AND STRENGTHENING ITS PILLARS OF FASHION, MUSIC, ART AND ALSO THE GEEK UNIVERSE, ENCHANTED EVERYONE WITH A TRUE LAUNCH SHOW DRIVING THE PUBLIC TO DELIVERY.

Internal satisfaction survey had an average increase of 37.2% from the point of view of positive aspects, in relation to the last SUPERDOSE online, with emphasis on the items:

Interaction: Increase of 14.5%

Reason: Increase of 47.49%