Cannes Lions
VMLY&R BRAZIL, Sao Paulo / CHILLI BEANS / 2019
Overview
Entries
Credits
Background
Chilli Beans is a Brazilian brand known for manufacturing wristwatches with minimalist designs
Execution
This campaign composed of radio spots uses the moment the broadcaster tells the time in an innovative way. By taking advantage of this radio tradition to send a message and sell a product, we have transformed the act of telling the time into a new media.
Similar Campaigns
8 items