Centering on the premise that food is a powerful, yet natural way to reach optimal nutrition and wellbeing; the spot offers fun and smart ways to add an extra nutritional boost to daily meals through the use of Blackmores Superfoods. Demonstrated within a fun and engaging stop motion animation the spot combines stunning imagery & sophisticated art direction, pushing innovation to a whole new level with a strikingly clean and contemporary design aesthetic. Employing a range of techniques and media - from studio photography to stop-motion animation and 2D animation, each individual shot of the campaign displaying beautiful composition to articulate the narrative, captivating the viewers imagination with striking and colourful montages of food and design.