This campaign for Blackmores takes you on a playful, theatrical trip through your gut, using art and design in an interesting way to express a complex idea in a simple form to bring the benefits of the Blackmores Probiotics Plus range to life.The art direction and design is used to express the concept that the gut is like a machine of many singular parts all working in complex harmonies to produce a sense of wellbeing, and as such the art direction is a curious collection of complex symmetries and meticulous machinations that all work as one to produce a vision of happy harmony - using reductionist, pop-art minimalist set design and modern bold graphic visuals. 2D post effects enhance the set builds to create an amazing journey into a Blackmores-themed stomach, turning it into something that is fun and friendly showing the audience exactly what a happy gut feels like.