The challenge was to change the negative perception children had of chemotherapy and to provide reasons that would allow them to believe in the cure. In order to do this, we designed and developed bag covers based on ‘Justice League’ characters to cover the bags that contain chemotherapy and other medications that are foreign and sometimes scary.

Thus, we transformed the treatment into a “Super Formula.”

The covers were developed to fit all standard-sized medications and to have a simple closing system which won't get in the way of nurses’ routine. Their specific material and design comply with hospital standards.

We designed the covers keeping simple sterilization and handling procedures in mind; for example, to prevent dirt from building up, they do not have ridges or pores. In order not to generate hospital waste, they are manufactured with a strong and long-lasting plastic. In addition, the design, the material, and the finish were critical in gaining the trust of the children, since it is a “Super Formula” that is part of the world of superheroes.

The covers redefine chemotherapy and the other medications, helping children to build their trust in the treatment and to increase their belief in the cure.

However, we went further. To give these covers a more powerful meaning, we created special animations and comic books where superheroes have to face the same situations that the children do and regain their strength through the “Super Formula” developed by doctors. Thus, in their imagination, children link the cover in the story to the one they have beside their gurneys, which are exactly the same.