A group of toddlers, at that age when their own little characters first start to emerge, investigate the instruments and equipment in an empty recording studio. As they each play around and tinker in their own individual, quirky ways, the cacophony of different sound they are making gradually and magically comes together, with the help of well judged editingto create a lively rendition of a famous track. It's a living, breathing example of how Cow & Gate 'Feed Their Personalities'

We licensed the well known track "Come On Eileen" by the Dexy's Midnight Runners. Composer Lester Barnes deconstructed the track & then re-recorded it using the instruments the children tinkered with in the ad. The sound transcends from a cacophony of seemingly random noises the babies are making before gradually and magically coming together, with the use of judicious editing & some complementary sound design to create a lively new rendition of ‘Come on Eileen’ by Dexy’s Midnight Runners.