Cannes Lions

SUPERINTERESSANTE MAGAZINE

ALMAPBBDO, Sao Paulo / ABRIL PUBLISHING / 2006

Awards:

1 Shortlisted Cannes Lions
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Overview

Description

The spot shows some of the world’s principal deserts. Supers cite their very low levels of human occupation. Spot closes with an MRI of a brain and a super saying that the that the human brain is mostly unoccupied too. Tag: Occupy your brain. Read Superinteressante Magazine.

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