Cannes Lions

SUPERMARKET

MEDIA ITALIA, Turin / ESSELUNGA / 2008

Presentation Image

Overview

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Credits

Overview

Execution

2,200 square metres of outdoor lighting with more than 10,000 bulbs and 50,000 lighting pearls in Milan’s most visible locations.

Outcome

50 Mini Coopers were won in Esselunga stores during the 50th anniversary year.

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