At the beginning, there was a big challenge: to develop a high impact campaign with a low budget. Therefore, we didn´t think in traditional mediums.We realized that there are a lot of places in a neighborhood that are seen by many people but are never used to do ad communication. So we took advantange of that.

We developed a campaign that made the neighborhood part of our message and a free advertising medium.

During Cafam´s anniversary, the traffic of clients in the supermarkets increased 150%. Also, we surpassed the 24% estimated goal for the products offering discounts.