Cannes Lions
ORCHARD ADVERTISING, Mumbai / PHL PHARMA PRIVATE / 2010
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Mandatory voice-over is a part of every stock market related financial services product ads, (TVC as well as radio spots) that’s air in India.
It’s a directive by the Government and comes at the end of the commercial. Since it’s a Government regulation, advertisers rush through it just to ensure that they have met all regulations.As the name suggests, it’s a mandatory message cautioning audience that the product being marketed is subject to market risks.
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