Cannes Lions
BBDO KOREA, Seoul / AMORE PACIFIC / 2015
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Execution
Many Korean women in their 20s and 30s experience early hair loss symptoms, but most of them are not aware of their hair loss, because they have not seen their scalp directly.
So Ryo placed a special mirror so that they can see their scalp condition. Take Note of their reactions as they look at their bare scalp for the first time in the mirror of the Café toilet. They will now be trying to find a hair loss prevention shampoo, Ryo.
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