Cannes Lions
BANJO, Sydney / SURF LIFESAVING / 2011
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Description
A lifeless boy is pulled from the surf. A Surf Life Saver tries to resuscitate him, but he can’t do it alone. We cut to the same boy in a home, as a woman tries to resuscitate him. He now lies in a school, as a student tries to bring him back to life. This same boy lies in locations around Australia as people try to breathe life into him. We cut back to the Life Saver as the boy splutters back to life. End frame: “Every Australian can help. Give. Get Involved. Be Safe.” The tagline: Australian for life.
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