Cannes Lions

SURFWEAR, BOARDS AND EQUIPMENTS

MEGALO[S], Annecy-Le-Vieux / SALOMON INTERNATIONAL / 2004

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Salomon S-core 2004 is an international website dedicated to the Salomon water surf offer: surfwear, boards and equipments. The S-core project was born two years ago. www.salomonscore.com has reached a new dimension for its third release; it presents Salomon S-core products and technology through two innovative concepts: 'Blue Conspiracy' and 'Is surfing an art'? These concepts are part of a progressive strategy which consists in breaking into the surf market by communicating on the S-core technology towards shapers, surfers and opinion leaders. These concepts are enhanced thanks to viral marketing and contribution tools that tend to create a community (positive spreading of the blue colour in the world via a graphic contribution newsgroup).

The site is entirely made in Flash MX.

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