Cannes Lions
BBDO ARGENTINA, Buenos Aires / NIKE / 2017
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Showing in parallel the worst case scenario in a tennis match –scoring 0-40 and suffer a wrist injury that would make any athlete quit—unpublished footage generated by the same sportsman during his recovery was used to show that with effort, persistence and talent any adverse result can be reversed and show the world that when everybody thinks your career is done and over, you can start a new one, much more remarkable than before
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