Cannes Lions

Surprise

DDB & TRIBAL WORLDWIDE AMSTERDAM, Amsterdam / ACHMEA / 2016

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

The captain of a fire brigade is being surprised by his colleagues. You see him thinking: ‘They really shouldn’t have done this. No, really.’ The finale of the film reveals he might be right about that….

Insurance company Centraal Beheer has been using the ‘Just call us’ tagline for 30+ years. It’s Holland’s most famous advertising campaign.

Outcome

The special thing about this sound design is that the siren had to fit very precisely into the music composition. TV viewers should not see the fire alarm/siren coming, because the funny twist in the storyline would not work if they did.

Similar Campaigns

12 items

VISA PLATINUM

ALMAPBBDO, Sao paulo

VISA PLATINUM

2014, VISA

(opens in a new tab)