Suncorp Insurance wanted to remind people of their expertise at helping out in severe weather events. In particular, they wanted a promotion to remind their top customers (either by tenure or worth) of the importance of sticking with insurance you can trust.

When you live in Queensland, it can feel like every month brings a new disaster. Floods, wild storms, hail, bushfires – Mother Nature really lets us have it on a regular basis.

So we created the 2015 Survival Calendar for Suncorp Insurance customers. Every page included an accessory for a seasonal weather event, including rope to secure a tarp to the roof, tape to reinforce windows during a hailstorm, a space blanket to treat exposure, a waterproof sleeve for important documents, even an emergency flashlight could be popped out from one of the calendar spreads.

The calendar provided a whole year’s worth of tools, to help protect our customers 365 days a year.

The Suncorp Insurance brand promise is to be The Must-Have Queensland Insurance.

By creating the 2015 Survival Calendar, we gave our customers everything they would need in the event of a major weather event. And gave them the confidence that their insurance would be there for them too.

From a business point of view, no matter which month of the year their insurance renewal was due, we were there on their calendar as a reminder to stick with the Insurance they could trust.