Cannes Lions
THJNK, Hamburg / REWE / 2017
Overview
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Credits
Description
Christmas is the culinary event of the year – a time when people want to serve
their guests something very special. This puts many a host under pressure,
especially when the mother-in-law is expected. This is precisely the insight our
commercial spotlights. Our protagonist is in despair because she can’t get the
roast goose to turn out right. That is, until the door to the world of REWE literally
opens to her. In the end, she more than impresses her mother-in-law.
The soundtrack to the commercial puts a new spin on the lyrics and music to
Gloria Gaynor’s hit “I Will Survive”.
#SurviveXmas
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