You can notice a phenomenon when it snows: It doesn’t matter whether you are young or old, we stick our tongue out. But why? Snow doesn’t taste of anything. Or does it?

We made the miracle possible: We set up snow machines around the local REWE supermarket in the small town Altusried. And filled them up with water and flavour that tasted like our REWE Feine Welt products.

The promotion proved to the older ones how delicious Christmas with REWE can be and gave the kids a true Christmas miracle: the Christmas miracle of Altusried.