The children rescued by Save the Children are survivors the worst problems in society.

We believe in the power of the music to generate impact, and use a song about a survivor and put it in different mexican children’s mouths. We wanted to deliver the message that with some help we can get the world to put excluded children first and tackle the barriers that prevent them from surviving, learning and being protected.  

We implemented our campaign in different social media and cinema, from April 30th (national children’s day) and July, using the brand’s own channels and diffusion assets.

By the date the film was released, there are still not enough metrics to complete this section.