Media plan for SUSHI SPACE FOOD campaign contained TV, Transit, Print, and Website. Campaign was launched 09/02/2006. For TV, 3 channels, which can be viewed in Toyama, were selected and spots aired nationwide from 09/02 to 09/30. Transit posters appeared for 2 weeks in stations, between 09/02to 09/16, where the products are being sold. Full page print ad was inserted for one National and one local newspaper on 09/02/2006. Website was created for announcing the project’s progress, until the completion of SUSHI SPACE FOOD in 2008. Another campaign is planned upon the completion of SUSHI SPACE FOOD.

Minamoto had been well-accepted among the local Toyama people, until they introduced partial machine-operation to the traditional manufacturing process, to keep up with the growing demands. Minamoto’s favorable impression rate dropped to 50%. As a result, Minamoto now promotes campaigns, which will gain the support of the Toyama people. Minamoto worked proactively to involve Toyama Prefecture organizations, and earned the status of prefecture approved project for R&D of SUSHI SPACE FOOD . Positive feedback has not ceased since the launch, this project is featured in many publications, and some schools have even invited the CEO to speak to their students in Tokyo.