Cannes Lions

SUV DRIVER SAFETY

BARTLE BOGLE HEGARTY, New York / SUV SAFETY / 2005

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Anyone can ride an Esuvee, but not everyone rides 'em right. That’s the theme of this beautifully modern site whose clean design is a graphic landscape for the mighty Esuvee, a behemoth with a grill and headlights for a face. Snorting and snarling, the Esuvee is the visual centerpiece of the screen and allows users easy access to a concise, but in-depth, exploration of rollover prevention. Other features on the site also allow simple access to all other facets of the Esuvee campaign, including a chance to view the television spot and play the Esuvee video game.

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