Cannes Lions

SAFE DRIVING MESSAGE

BARTLE BOGLE HEGARTY, New York / SUV SAFETY / 2005

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The site is a pitch black landscape where a pair of headlights move about in an almost animal-like way across an unseen terrain. The user can move a spotlight about the screen, which, when it catches the unknown animal, reveals a mammoth beast who freezes in place like a lion caught in the night. Upon capturing the 'Esuvee' with the spotlight, the user is informed that anybody can ride an Esuvee, but not everyone can ride one right and to look for the opening of the full Esuvee site.

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