Cannes Lions
SUZUKI, Melbourne / SUZUKI / 2021
Overview
Entries
Credits
Execution
We open on establishing shot of Mars, we see a small base camp including a living module. We cut inside to see the inhabitant of the dwelling, alone and isolated. We jump cut to our spaceman, as he’s watching a monitor with nostalgia fondness. Is he calling a loved one back home? We cut to over his shoulder, and see he is watching YouTube fail compilations.
An epic voiceover tells us:
Earth; the most fun planet in the universe.
We see our spaceman laughing. Then we cut back over his shoulder, he’s watching a pre-roll of Suzuki ads. He smiles.
The voiceover continues
Suzuki’s; most fun cars on earth.
We cut wide to the exterior shot of our spaceman, as the voiceover concludes
Therefore, Suzuki’s are the Best Cars in the Universe.
We cut even wider to the surface of mars, a logo and line appears;
Suzuki
For Fun’s Sake
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