Cannes Lions

Suzuki Best Cars In The Universe

SUZUKI, Melbourne / SUZUKI / 2021

Film

Overview

Entries

Credits

Overview

Execution

We open on establishing shot of Mars, we see a small base camp including a living module. We cut inside to see the inhabitant of the dwelling, alone and isolated. We jump cut to our spaceman, as he’s watching a monitor with nostalgia fondness. Is he calling a loved one back home? We cut to over his shoulder, and see he is watching YouTube fail compilations.

An epic voiceover tells us:

Earth; the most fun planet in the universe.

We see our spaceman laughing. Then we cut back over his shoulder, he’s watching a pre-roll of Suzuki ads. He smiles.

The voiceover continues

Suzuki’s; most fun cars on earth.

We cut wide to the exterior shot of our spaceman, as the voiceover concludes

Therefore, Suzuki’s are the Best Cars in the Universe.

We cut even wider to the surface of mars, a logo and line appears;

Suzuki

For Fun’s Sake

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