To demonstrate how cheap it is to drive one of these 3 Suzuki models, overnight, we transformed a regular fuel station in a congested area into a branded Suzuki gas station, where we sold the fuel at a 30 percent reduced price, which is how much longer these Suzuki models drive per litre compared to the average car in Denmark.

During that one day of the event, more than 2.000 paying customers bought 14,925 litres of fuel and they experienced personally how much money they could save driving a fuel-efficient Suzuki.The event gained broad media coverage online, from the tv-stations, on radio and in national newspapers. One month later, sales for the 3 models had increased by 12,5%. This especially imopressive, given that the overall car market in Denmark at the time was in decline.Market share for Suzuki increased with 27% from August to the end of September 2008.