Help athletes to overcome the barrier that stands between them and their goals; by giving them an additional value to the product.

We found out that the labels from the bottles have the same dimensions as a regular sweatband. And keeping that in mind decided to transform our labels into an actual sweatband.

That is how the gatorade sweatband was born.

Giving an additional element to a bottle that already was in the athletes top of mind, generated an excellent response from the public. Because it helped them improve their performance during physical activity.?